Products that they like, on the other hand, quickly slip from the user’s mind and are replaced in time with products that are liked better or even loved. Products that people love are products that people use over and over again.
One way of understanding emotions is Plutchik’s Wheel of Emotions – this may help you deliver better experiences to your users when designing products. Designs which tap into the user’s emotions are considered to do more than just respond to their stated needs and provide a greater level of user experience.
Emotional design is a big buzz word within the UX community.
